- Provide clear navigation. A good menu and internal links help the reader and the search engine spider.
- Unify the look of the website. Use the same layout, colors and fonts on all pages. Place all formatting in the cascading style sheet.
- Have someone proofread your site aloud. It's easy for an author to overlook a missing or misspelled word.
- Check your local library for a copy of Steve Krug's Don't Make Me Think, Revisited: A Common Sense Approach to Web (and Mobile) Usability. It's the best book available on the subject of website user interfaces.
- Make contact easy. Not all visitors have an email client installed on their computer. Provide a contact form. A contact form will also mask your email address from spambots.
- Create a responsive website. Responsive sites display pages in which horizontal scrolling and zooming are not required even on mobile devices such as tablets and smartphones.
- Write search engine–friendly page names. Include the site title in all page names.
- Verify that your site loads quickly. Pay attention to the size of images. Keep the size of all images below 50 kilobytes.
- Try out new ideas on a copy of your public site. Edit the material and adjust it where required on the test website. Move the new content to your public site only when it's ready.
- Take advantage of the free services offered by Google Analytics and the Google Search Console.